Food for thought...

I was surprised by Justin Bieber's performance at 2026 Coachella Valley Music and Arts Festival. This sit-down, Gen Z iPad kid vibe he brought felt nostalgic but also intimate, even though the setting didn’t really call for it. From the laying-down moment to drinking water on camera, he basically brought his usual Twitch-at-home livestream energy to a massive stage, and it worked.

It’s fascinating to see bigger stars slowly leaning into this homemade, intimate, flexible mentality, one that leaves room for flaws and grounds them. It’s exciting to think about how many others will now be inspired to follow, as the entertainment industry becomes increasingly open to that direction.

✔️ This is exactly the kind of DIY mentality BK&CO. wants to embrace, and if that feels close to you, reach out.